We run a real business on
software we wrote ourselves.
EarthNWe ships rattan furniture to homes and to trade buyers. The tools that keep that running — stock, production, dispatch, sales outreach — are ours. Two are live and in daily use. Here they are.
2 live · 3 building · D2C & B2B
Both of these run EarthNWe every day. Real screens — the figures in them are illustrative.
This is the screen our operations team opens first.
Unfulfilled orders, stock about to run out, and what is on the production floor — in one place, across D2C and B2B. Eight modules, live sync with Shopify and two couriers.
- 8
- Modules
- 3
- Warehouses
- 2
- Channels
Five tools. Two of them already run the business.
Each one started as something we needed and could not buy. The two that are live handle real orders and real outreach today; the other three are being built the same way.
OpsN
Internal ToolFull-stack operations CRM
Inventory, orders, logistics, manufacturing, and vendor management — unified in a single real-time dashboard for D2C & B2B operations.
- 8
- Modules
- 3
- Warehouses
- 2
- Channels
- Next.js 15
- Prisma
- Supabase
LeadX
SaaSAutonomous multi-agent sales team
Agents find prospects, research them, and draft the outreach. You approve before anything sends. A manager agent triages the replies.
- 4
- Agents
- 3
- Data sources
- 15s
- Reply triage
- Multi-Agent
- Gemini
- Apollo
WeavR
Internal ToolAutonomous brand content and social engine
- 17
- Engines
- 7
- Platforms
- n8n
- Claude
- Supabase
RafZ
SaaSDeep agentic customer support
- 30+
- Languages
- >85%
- Resolution
- RAG
- Multi-lingual
- Upsell AI
AugR
PlatformAI-powered AR commerce platform
- <30s
- Gen Time
- glTF/USDZ
- Formats
- Depth AI
- AR/VR
- 3D Modeling
Why software from a lifestyle brand.
EarthNWe Labs is not a separate venture. It is the team that builds the tools EarthNWe runs on, releasing the parts that hold up outside our own warehouse.
0
built to sell first
Every tool is used before it ships
OpsN existed because orders were being tracked in spreadsheets, and LeadX because outreach was not happening at all. Both were in use for months before they got a page.
3
warehouses served
Physical goods keep us honest
Software that moves physical products cannot fudge its edge cases. Stock is either there or it is not, a courier either collected or did not, and a customer notices when the update is wrong.
8
screens in daily use
Small team, narrow scope
We would rather ship eight screens that get opened daily than forty that demo well. When something generalises beyond our own operation, it becomes a product. When it does not, it stays internal.
Building something that has to survive contact with the real world?
We are happy to talk about how any of this is put together — the operations model, the agent orchestration, or the boring parts that actually made it work.